what i was told.. they cannot match online pricing of stores like motorcycle superstore, or revzilla, or even match their own online pricing because they have to pay their staff, and operating costs. Its called overhead. which i completely understand for the most part. I know the markup in products on a small scale, and the larger quantity you buy the bigger the profit margin. with that said, there is also a MAP pricing policy they have to obide by. which since they sell EVERYTHING at MSRP, they are for sure doing. but MAP pricing and MSRP are 2 different things... MAP 5%-10% below MSRP... hence why you see much better deals online. Tires on the other hand have no MAP Pricing policy.. so the game there (for online retailers) is how cheap can you go and still make a buck. Pony should match online pricing on tires, that would give buyers an incentive to get the install done at there facility. you may not make a ton off the tires, but your gonna make your money in service. Otherwise your customers will buy online and get them installed elsewhere. (thats where i come in ) Iron Pony can only do so much. they can't give things away, they have staff to pay, building and utilities to pay for, and they still need to make money. You don't become successful giving things away, but you also don't get successful driving your customers away for one reason or another. its a balancing act. to be honest, if none of us on this forum shopped there it would hurt their bottom line. and i would say 80% of the people on here shop online, its easy to make a call to nate at RidersDiscount, get awesome pricing with no tax over the phone, and have your package sitting on your porch in 2 days. i do shop at Iron Pony though, mostly things i need to see or touch to make sure thats what i want, or things i need in a hurry. but a lot of things i want, they don't carry the brands that i like. I was so pumped when they started carrying Dainese, and now they don't. also a lot of Bike specific things they still have to order.. unless you ride a common bike like a GSXR or something.