This. Though, for me, aesthetics win in this case. I think the other just doesn't fit with the image his car has. When I think of his model, I think euro performance and design. When I see the old badge, I think old, boxy, and outdated. I do respect the heritage though.
Strangely, I replaced one on my 5 series on my trunk and one on my wife's X5 on the hood on Thursday.