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YOC announces new addition and name change!!!!!!!

Iron Pony

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Iron Pony

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PRESS RELEASE PRESS RELEASE PRESS RELEASE PRESS RELEASE!!!!!!!!!!

9-29-10

For Immediate Release:

The ownership team of Yamaha of Columbus is pleased to announce the addition of two new major brands to their powersports dealership--Polaris® and Victory® and a strategic dealership name change.

President Chris Jones states “Since the mid 1980’s, Polaris has been an industry leader in ATV (all-terrain vehicles) and has brought many innovative technology advancements to our industry. With the addition of their Ranger Side-By-Side off-road vehicles and Victory motorcycles, we feel that now is the perfect time to add Polaris and Victory to our powersports dealership division.”

Vice President Tammy Jones promotes “The dealership addition of the Polaris and Victory brands will help us to serve our customers better by allowing us to support them with their favorite parts, apparel and accessories. We are currently seeing demand in all of our retail channels that indicates the need for a premier dealership to step up and serve the marketplace.”

Chief Financial Officer Cory Atwood adds “Not only are we excited to announce the addition of the Polaris and Victory brands to our growing dealership family, we feel that now is the perfect time to upgrade our dealership name to Pony Powersports Group.”

As one of the fastest growing dealerships in the state of Ohio, Pony Powersports Group now features six major powersports brands: Yamaha®, Aprilia®, Piaggio®, Vespa®, Polaris® and Victory®. Pony Powersports Group provides sales & service 7-days a week and is located next to the World Famous Iron Pony Motorsports at 5370 Westerville Road in Westerville, Ohio.

For more information please contact:

Frank Lark, Director of Marketing

p. 614-942-2078 frank@ironpony.com c. 614-806-7265 f. 614-891-4740

Polaris Industries FAQ’s

-- Annual sales of over $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles, Victory motorcycles and the Polaris RANGER for recreational and utility use.

--The Corporate Headquarters are located in Medina, Minnesota USA. --Roseau, Minnesota is the original birthplace of Polaris, and currently houses design and manufacturing of Polaris Snowmobiles, ATV’s and the Polaris RANGER. --Osceola, Wisconsin is where many Polaris parts are manufactured and also home to the Victory Motorcycle Engineering Department. --Spirit Lake, Iowa is home to the manufacturing of ATV’s, RANGER, and Victory Motorcycles. --Polaris is a publicly held company, Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the company is included in the S&P SmallCap 600 stock price index.

:dj::flag::flag::flag:

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