Even though the money would go back to the same big pot at the end of the day, it is all about ego, vanity and the old school Harley image. IMO, these 3 items will be then end of or severely weaken Harley at some point. The market is changing and Harley isn't keeping up. Even though they are making money, I'm sure their annual financial report is a pretty good read to see where the money is truly coming from.