I've been looking for a new bike since last October, and have looked at or test rode a Triumph Thunderbird, a Honda VTX, The Honda Stateline/Interstate, Several Ducati's(Monster, Streetfighter, Hypermotard), and several different Harley's. I was close to buying the Thunderbird, just didn't real quite as comfortable as it should have. I'm not a brand snob at all, Hell my best friend rides a gixxer, and everyone I hang with on the board has a metric bike, except Vrod Dave who is no longer here. I went with Harley Softail because: 1. I have always liked them. Growing up, my dad always had Jap cruisers, and talked about wanting a softail one day. The area I grew up in was a cruiser area, not sportbike(surprising, some of the best MC roads in Ohio are in Eastern part). Just the bike I've always pictured myself on, just the like the car I always wanted a 1969 Mustang. 2. I'm kinda throwback person when it comes to vehicles. I like the looks 60's & 70's syling, but with the modern twists. Love the new Mustangs and Challengers. The Fat Boy Lo has this feel. 3. I love black. I love flat back. I hate chrome. I'm not a flashy person, If I want attention, I want it to be about me not the bike I"m on. I like the little things on it, like the leather seat and tank bib, the turn signals shut off automatically, it has a gas gauge(don't laugh, most metric cruisers don't). Say what you will, there is nothing cheap on this bike. 4. Harley's retain their value. I like the fact if I ever sell this, I won't be losing half the purchase price. I lve the Honda cruisers, but couldn't get over buying a 13k bike that would only be worth 8k in a year. 5. As soon as I sat on, I knew it fit me. Just felt the best out of all the bikes. It is what I wanted, simple as that, don't really give a fuck what anyone else thinks. Just like you guys should feel about your bike. Don't get me wrong, I am not a total HD fanboy either. There are things that I wish were a different, but that's what aftermarket parts are for. I don't like the whole lifestyle immersion thing. To a point it's okay, but it can be taken too. But all motorcycle riders are in it to a degree anyway. This is the same culture that was started by our grandfathers after WWII. Honda, Kawi, Icon, Joe Rocket, etc are all part of this. Moderation is the key to most things anyway. No other vehicle elicits the amount of love and hatred that a Harley does. Not sure why that is. I'm ranting again, I'll shut up now.