Just did. Hardly-Davidson -Nightster - $8-12k -Dyna - $13-15k -Softtail - $16-19.5k -VRSC - $14.5-15k -Touring - $16-24k -CVO - $29.5-36k Suzuki Boulevard - $7-16k Kawasaki Vulcan - $7.8-16.3k Honda Rebel - $4k Shadow - $7k VTX - $10.2-13.7k Goldwing - $23k While the bottom of the line models are only separated by about $1k. When you get into the fully loaded models, you can get a Japanese equivalent for around $3-6k less than the comparable Harley. The market is upscale, they ask for those prices and the boomers are willing to pay it. But once the boomers are gone, is my generation really willing to pay $20k for a fully loaded Softail or Road King when the Japanese equivalent is almost $4k cheaper? Four grand is a lot of money to spend on tires, gas, mods etc just to not have "heritage". I've never been one to be loyal to a brand just because. My money goes where I find a product that pleases me. "Buy American" is an oxymoron when it comes to vehicles nowadays.