Buell would have been better off being sold at a dealer such as Competition Accessories that sells other innovative brands such as Suzuki, Yamaha, Kawasaki, Honda, and Yamaha. There seemed to be a lot of undeserved disdain for Buell at many of the HD dealers. The people that buy Buells aren't in the Harley shop looking at cruisers and magically get turned into a sport bike rider. The Buell riders seem to be the ones that are used to the non-HD shops, because in order to get any real equipment that's where they have to go. (I don't recall seeing any RF1000s at the few HD shops that I've visited.)