OVO. Built a relationship with a few there but even if it's someone I haven't seen before I always get top notch service.
Bought wife's S&W .38spl from OVO for $500. Went home, got online, printed Vances add with the same model on sale for $429 and called Dan, the sales manager. He had my wife take in the receipt and printed add and handed her $70 cash even though we paid with card. Simple. Easy. Friendly.
They always match prices too. Took in a Wal*Mart add to get a shotty at that price. Wal*Mart morons couldn't even find what they had in stock. OVO had me taken care of in a matter of minutes.