I don't mean to sound like an ass but as a bike rider, you should pay attention also as well as WEAR YOUR FUCKING GEAR!!! It's sad that the gentleman lost his life, but it is difficult to see bikes at time no matter how much you look. Bike riders should be extra cautious when riding because with our blind spots, it might hide part of a car, but it hides the entire bike. It seems like allot of the time, I encounter bike riders that try to push their way in front of me, or go in between a car and myself.... that's just plain stupid... also, last year, some buddies and I were driving down 270 and a group of bikes were driving at a very high rate of speed trying to race us etc... about 2 min's after we got off the freeway (my buddy lived right off the freeway) we heard paramedic sirens everywhere... turns out those guys ended up wrecking.... ya gotta be careful out there guys.. be safe!
This is not meant as flame bait, so please don't take it that way.... be safe out there people!