easily accessible bar.
brother's $1.50 long island ice teas rock. remember a large part of your crowd is college students if they can go to a sweet bar with good prices then they will come
i know alot of students that don't go to downtown is b/c of the prices, campus bars have better deals.
i like atmosphere alot, like at carlyle club, the light up bar and shit like that.
also make sure that if there is a bar in the middle that even with a bar have enough room to walk around, metro sucks for this (remember?)