First of all, that thing is butt ugly. Wow......
Second, the reason that small trucks like this don't work here anymore is that people buy the big F-150/Silverado/Ram and use them as a multipurpose tool. They can drive it to work during the day without being cramped, pile the S.O. and three kids in it at night to go to dinner, and then load up the bed and haul a camper/boat/trailer with them on summer vacations (rare occasions). Buyers want the space and features even if a lot of them don't use the truck's capabilities outside of passenger space.
The last year we had new Rangers for sale, the majority of people who bought them were 60+ year old men. No kids, retired/semi-retired and only had to worry about their wife or the dog that he got once his wife passed.