Wrong, I have very rational reasons based on experience for my tastes. As for brand loyalty, yes I'm partial to Mitsubishi as they were my first tuner car and a big reason I'm an enthusiast today, Mitsus will always hold a special place in my heart. I have owned 1 oldsmobile, 1 chevy, 3 mitsus(2 lasers and a talon), 1 nissan, 2 toyotas, 1 honda, and now a ford. Not much for brand loyalty as my tastes are all over the place.