Maybe they were drunk already? Pretty cool commercial. Alot of money to shell out to all those people, the town, getting everything set up (probably more than once), getting the production crew, etc there for however long it took them; it does add up. I'm sure there's tons of stuff we don't even think about. Plus, if it is all real, unlike many commercials, you don't get to pay just a couple guys to make the whole thing on their computers.