I have been looking at a pickup to daily here and there and tow a small boat
The Tacomas and tundras just lack in everything vs the Ford. I'm not a Ford guy at all but a 35k Tacoma rode like ass and the inside was so shitty. Not to mention drum brakes, horrible steering response and a v6 with no power. The Tundra I was looking at was base ace with no options for 33k. Hated everything about it. Everything is just so cheap.
Drove the Ecoboost f150 and loved it. Tons of TQ and it actually rides very nice.
I looked at one with with a good amount of options, back up camera, sync system, no nav or leather which is what I would want.
2013. Sticker is 39k. Could have walked away with it today for 26k after tax! Probably going back Monday to pick it up. Oh yeah Toyota had nothing off either just kept bragging about 0% which meant nothing to me