I'm sure they can't.
Toyotas and Hondas have never had the edge over GM and Ford, IMO.
All things run in cycles, and there will be a cycle where people buy the hype and think Hyundais are the shit, then maybe Datsun, err, I mean Nissan is the top shit, then we'll cycle back to Henry Ford. It's 50% Marketing, 40% word of mouth by people that will never change their own oil.