i think its more of a ballzy PR move than anything else, i dont think hyundai expect more than over a few more thousand customers off of this promo, lets face it few people are going to be buying cars until this whole recession thing ends, hyundai know this. Hyundai wants people to shop for hyundais, and running this promo will get people who never considered shopping for a hyundai shopping for a hyundai. but thats my opinion... take it for what its worth.