I would have to disagree about the LG's. There are plenty of consumer reviews and avid video people that stand by them. I bought a 55" 3D 240Hz for the wife and it is clearly better than my 40" Sharp Aquos. I would have no problem buying LG's, Sharps, Samsungs, etc. They are are pretty darn close when comparing similar models. One thing that the people should keep in mind also is that in stores they do not take the time to calibrate the displays. Some tvs have a lot of green push, some lack enough red. They can be all over the place and what might look like shit in a store could be a great display after it's properly calibrated.