I don't do individual stocks... mutual funds are the way to do it. No load, with an expense ratio < 1%. Like Cleave said, your best bet is probably an index fund, but I don't own any of those because my brokerage house needs a $10k minimum to get in if it's not a 401k, and I'm diversified enough on my own. In fact, I had an Edward Jones consultant look over my picks to see if he could do any better... he recommended some of his own funds (which had heavy front loads), but admitted that my analysis and ratios for the ones I picked indicated good long term performance and there wasn't much he could do for my portfolio. Also, like Cleave kinda sorta pointed out, I believe the fact remains that over any given 20-year (or maybe it was 25 or 30, I dunno) period since inception, the WORST stock market performance was still at 9%. So pick any 20 years and that's the WORST you would've came out with in the NYSE. I have the research to back it up, it's just hard to find at the moment. Basically, if you read this: http://www.fundadvice.com/articles/buy-hold/the-ultimate-buy-and-hold-strategy.html, that's near what I'm doing with my personal stash. My 401k is a wholly different story/strategy.