That is exactly what I was thinking. As radical as his ideas are this should be a brand more like Bimota, making innovative albeit high priced super bikes. In fact the only way a company like this could survive is running lean like any exotic car or bike manufacturer. You can't compare them to the Suzuki's Yamaha's or Hareley Davidsons of the world that are able to support many financially challenged divisions by propping them up with their bread and butter. They are just going to build really nice and expensive bikes and charge the customer what it costs to do so. Further, Buell can drop the "Harley sport bike" stigma that has plagued them from the start. In all honesty, I think everyone here should be very optimistic to see some very cool American motorcycles for the first time in a long time. Something we can be proud of that is innovative, fresh and cool. For once we might not have to long for what the Italians, Germans or Japanese do better than us. We have a chance to have bikes that Europe loves and American bikes that could possibly win some races. The more I look at Buell, I'm less inclined to complain about how stupid perimeter brakes might be or gasp at the duel radiator design. I think it's better to view what Buell is doing as something more like the Britten. It's fresh, it may not always be better than traditional set ups but you don't know unless you try it and test it on a race track and if you keep trying new radical designs you are eventually bound to make some break throughs and when you do you will likely dominate and be imitated. No less I applaud Erik Buell for sticking with his convictions, telling HD to suck it and going off on his own to take some risks and trying some new things. Although Buell may lack the ability to turn out a lot of motorcycles at a cheap price they will now have the ability to turn out the motorcycles that they actually want to build with out need for big brother's approval.