+1 for Plasma. Plasmas consistently top the rankings for best picture quality and are the best for watching sports or anything with fast motion due to the high refresh rate. The black levels are also much deeper than you will get with an LCD/LED. Burn-in really is not an issue anymore, I've bought 3 plasmas since 2006 and never had image retention issues with any of them. I own 2 Samsung plasmas and haven't had a single problem. There are some drawbacks to plasma, though. Like others mentioned, putting a plasma in a room that gets a lot of sunlight can be a problem - the glare can be noticeable if there is a lot of light. Also, they do generate a lot of heat. Overall though, I think those are pretty small tradeoffs for the picture quality you get.