I think its a bad idea also, for a couple reasons. First of all, the economy. Right now is a horrible time to release such a thing. Second, the women that do ride, ride for the same reasons as the guys. They don't want to be seen as the "princess" on her "girly" bike. The women want to feel just as bad ass as the men, right? There are obviously exceptions, and there will be some women that want their own girly bike to be the cute one... but you better make sure her bike can keep up with the boys, or all bets are off.