Selling Buells at HD dealerships was a great idea they go together like orange juice and toothpaste. HDs plan was that sportbikes are beginner bikes and Buell owners would eventually move up to a big twin HD. That didn't really happen. TOward the end the Buell Ulysses was actually thought to be pulling sales away from HD baggers. Just one of many reasons HD pulled the plug. For Erik Buell Racing to be sucessful, they need to sell EBR bikes alongside, Ducati, Triumph, BMW, Aprilia, etc.