From the get go this felt like mostly marketing hype, smoke and mirrors to me. They were running around creating a lot of buzz and not much product the whole time. Their entire public persona was just too slick and polished. The ads, the website all of it was top of the line. Glitzy offices and manufacturing. That made me think they spent all their cash on that part of it. Great concept, and the few that they did make looked really awesome.