I understand the marketing debate in the NASCAR vs. AMA/roadracing in general. What I don't get is...how do I word this without my biased dislike of NASCAR.....why do people enjoy watching cars go around in a circle, where races can be won or lost by not being the best driver but having the fastest pit stop, but are not interested in close racing action where riders/drivers turn left and right? A superbike racer hanging off his bike inches from the ground at 100+ mph is way more interesting to me than than a car going around in circles. Late-braking into a corner to make a pass is way more exciting than watching a driver hanging back, conserving fuel and tires so they don't have to make that last pit stop, and then passing a bunch of cars in the pits. Need I go on? I think it would be so much easier to market that, but it's still not being done? And people will watch anything that is a "reality" show, so make some B.S. show to promote AMA and start doing a little marketing...Get road racing involved as a sport in the X-games or some crap like that. 5-10 lap sprint races around some short track that gets peoples attention. Have lots of close-ups on the umbrella girls. Have a reality show about building a superbike from showroom floor to race ready. Put it on a dyno and show the results, people love all that "before and after" bullcrap on TV. Shit, AMA needs to hire me to do their marketing.