well the good thing about your shop jeff is that it is in the real world and the people that get on 33 fourms and chat or post abotu someone they dont liek wont be by to your shop, to either give or take bussiness away. hopefully most people (like me) have read all of the "flame wars" between the two parties and then actually make up there own mind by dealing with them personally. I for one like ot be an informed customer, this is one way to be informed.
You can think of it this way just like was posted before all big bussiness have haters and boycotters, dosnt mean they still arent a good company to most (also if you look at the one or maybe 2 people that have a negative opinion about your shop have they ever been there or spent money there? ( how many people have nothing but praise for you ) they have nothing but your personality on here as what the shop is like. i wouldnt post be the adult ( just be a man unlike the other party) and let the "sponsored" talk there talk, they in the grand scheme (sp?) they are insignificant and dont effect many peoples opinion and if the do you dont want them in your shop anyway.