It still interrupts the grill with a flat black bar. Maybe if it was body-color it wouldn't be so bad. But with the surround going from the top part to the bottom uninterrupted it just doesn't look right. If you want it to look like one big grill, then don't interrupt the grillwork. Audi does have some grills without the black bar front and center, but they don't do that with all of their cars.
And, yeah, there are a lot of car companies that do this questionable styling cue. I rag on Audi because as a high dollar marque, it shouldn't be settling for cheap plastic covers.
I hated it on the BRZ until I saw it in person. I still don't like it, but it's easier to ignore in person and with a plate on it. I'll also have a black car so it won't sand out as much. I may play with photoshop and see what it might look like body color.
Or I could go CF whore on it and wrap it in the 3M CF vinyl.