Woot.com is an online store and community that focuses on selling cool stuff cheap. It started as an employee-store slash market-testing type of place for an electronics distributor, but it's taken on a life of its own. We anticipate profitability by 2043 – by then we should be retired; someone smarter might take over and jack up the prices. Until then, we're still the lovable scamps we've always been. In Woot-Off mode, a new product is launched immediately after the sellout of the previous deal. There is a half-Woot-life of 12 hours maximum on any product within a Woot-Off that does not sell out. The number of Woot-Off items, sequence, and quantity will not be announced. When Woot-Off mode is over, the orange lights will disappear and our normal schedule will resume. Depending on its success, this may be a mode we would go into once or twice a month for a relatively short duration of time (24-72 hours generally.)