EBR was involved in engineering and design for several Hero models: HX250R, Leap, SimplEcity, iON, RnT, Hastur, etc. It's likely that engineering contract with Hero was completed and was not renewed, which led to the closure. I believe Hero was targeting 2014 to enter the US market, which obviously didn't happen. I recently read that was pushed back to 2016. If EBR was operating that close to financial ruin, dedicating engineering and financial resources to the WSBK effort makes even less sense. A EBR few dealers posted on Badweb saying they found out about the closure on the internet. As of a couple days ago they still hadn't received any communication from EBR. No direction on what to do with existing inventory, or if the business would continue. Some even had motorcycles, but never received any titles or documentation for them. Piss poor communication The fire sale has already started. One dealer was already selling new ones for $9,999 and demos for $8,999. I expect the prices to drop further unless a new owner is announced.