Still a bit general, but I get it. Quality drives revenue these days. If Ford didn't have a million rednecks shouting "I'm a Ford man" because their fa-vor-ite race car driver drives one, they wouldn't have continued to buy the Taurus and pinto. Hell, my Father-in-law has a brand new $40k silverado that he still claims is the best truck in the whole wide eber-neber world even though it's been in the shop more than it hasn't. The fortune 500 company that I work for operates based on "invest in quality and the rest will follow". However, you're right that there are still some cost-cutters out there, even at the sacrifice of quality and safety. The McDonald's case doesn't fit that and I don't believe HD does either. It wasn't until all Harley owners became Doctors and Lawyers that the pipes became too hot. Damn doctors and lawyers....