I think they start at $799 for a rear-mount that uses an existing rear hitch (yep, plowing in reverse). Why not?
The front mount 7', straight only, is like $1099. Add $150ish for a front mount if you don't already have one and around $100ish for the 3-angle option. Free shipping from Agri-Cover, the manufacturer. They also have a 8' I think.
I figured if I ended up hating it, I would sell it off next year during the first real snow and move up to a "real" plow. This has a strap that holds it down for their version of down pressure. When backing up, the blade tilts towards the truck and it uses the outer bigass rubber pieces as wheels, so it doesn't backblade everything you just pushed forward.
I read a TON of comments on plowing forums - mostly from guys with $5500 plows - calling this nothing but a big shovel. But, again, I am honestly impressed. I can lift the thing easily but the brackets on the truck are very heavy-duty.
Plus, now I have a front hitch for other things if I want - cargo, winch, etc. I also realized tonight that I could transport the plow on my rear hitch. That would be cool for less resistance and it would probably scare the shit out of some people behind me.
Some crappy video - http://www.agricover.com/index.php/products/category/C24/