on two occasions actually. first i went with my buddy to help him with a boot purchase. He end up finding a set of boots he wanted, but not in his size. Derek was very helpful as usual, and got a pair ordered up for him, which came in at the time he said they would. On top of that, Pony even matched an online price for him. next, i went in to look at intercoms, already kinda decided on the Sena SMH10 dual pack, and wanted to see if they had them in stock. didn't have any on the shelf at the intercom desk area, so i went and talked to derek, he found it in the back and brought them up to the counter. I told him about an email i just got from CompAcc.com and they had them on sale for $249.99, he matched that price and i handed my money over. props to pony for the great information to help my buddy in his boot decision, having something i wanted in stock , and even more so for the price matching. this really changes my buying habits if they keep this up. If they will match online pricing, id rather buy it from Pony. a few bucks difference was never a big deal for me, or the tax, but some items (like the intercoms i bought) were stickered in the store for over $100 more than i found them numerous places online. seeing them match that price makes me happy. I'm sure they will loose less customers by doing this.