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Jagr, this one's for you.


Cheech

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Nice. So WE are actually ripping the Chinese off for once?

I'll never know why PBR will forever be tied to "hipsters"

Which I had to google as I am not well versed in the culture.

bafff4d9.jpg

http://ginavivinetto.wordpress.com/2009/01/02/ready-for-a-game-of-hipster-bingo/

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Nice. So WE are actually ripping the Chinese off for once?

I'll never know why PBR will forever be tied to "hipsters"

Which I had to google as I am not well versed in the culture.

bafff4d9.jpg

http://ginavivinetto.wordpress.com/2009/01/02/ready-for-a-game-of-hipster-bingo/

The hipsters == PBR connection started in Portland, OR. This should explain a bit better: http://en.wikipedia.org/wiki/Pabst_Blue_Ribbon#Marketing_and_revival

Personally, the PBR in China thing is goddamned brilliant. The normal Chinese person's grasp and understanding of Western culture is rudimentary at best because of the govt censorship, this marketing plays right into that.

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