IMO, the problem is pretty straightforward: The people who are willing to toss an extra $1000 or so to bump up from a 600cc to a 750cc are probably willing to toss another $1000 or so to bump up to 1000cc and the people who aren't willing to splurge on the 1000cc are probably not gonna spend the extra cash for a 750cc over the 600cc. It's kinda like looking at Ducati's Monster lineup: Monster 696 - 80hp, $9,295 Monster 796 - 87hp, $10,495 (+$1,200) Monster 1100 - 100hp, 11,995 (+$1,500) If you got around $10k to spend on a bike, why pay the extra $1,200 for just 7 more ponies when for $2,700 you get 20 more ponies, ABS, and traction control? IMO, the 796 just doesn't make any sense. Either save the cash or splurge a bit.