No, no its not. It's marginally cheaper, way shittier on the inside, less comfortable ride-wise, has less space, and gets significantly worse fuel economy. Sales definitely reflect this. Honda sold 4,226 Insights last month while Toyota sold 18,886 Priuses. Through August, Toyota has sold 93,810 Priuses while the Honda has sold only 14,045 Insights. Honda is rushing a refresh for the Insight as fast as they can.