He's not looking for insurance and benefits included. He can't do that math as he pays others to do that. Take your hourly and multiply by 2080 and that's your annual wage (OT not included). If you have OT on top of that and will be going to a salaried position, take that into consideration in your calculation. You are in a very special negotiating position since you don't really want/need a change. I hesitate to think in terms of percentages since I don't know what you do and how much you make. $10K per year is a good jump if you make <$50k. A few questions to ask yourself: Are you one of many people who will be in the position? If so, your ability to negotiate may be limited by EEOC or Union. If you will be one of a very few, go high. How big is the company? A billion dollar company won't feel $20k vs $10k. Don't bluff. Decide that this is going to happen at a certain rate and won't if not met. We can sniff out a bluff. Was the request for an offer a "we gotta have you, how much do you want?" Or was it a "we have give good candidates, who can we afford?". Also a game changer. From your description, it sounds like they want you. Good luck! As for vacation, bigger companies who don't want a union will not be flexible with vacation. I have the same vacation as my CEO and as my custodial staff. Keeps the playing field even.