I don't think we are seeing this eye to eye. Look at it from an economic prospective, not just water, grain, hops, yeast and time. I could probably brew and bottle at home for $0.08 a serving. But I don't pay taxes, I don't have delivery trucks, I don't have employees, I don't have to pay for health care. Etc etc. It could very well be a 3x mark up by the time it gets to you at your bar stool but it's not a 10x mark up. And a liquor store/gas station is pretty much stuck using ohios minimum mark up because if they didn't no one would buy their alcohol from them because the store down the street would have it at state minimum. Just because something is "cheap" to make. Doesn't make it a cheap product to get to a consumer. My whole point is QSL is not making bank or pure profit on beer sales at bike nights. Because of all the reasons I have previously mentioned. The markup compared to liquor is marginal and add in security, extra insurance, hiring security and police, etc. etc. just because you make 3 dollars a can in a quick transaction doesn't mean that it's making you make bank. You have tons of other costs associated with it. Economics yo.