I suppose one could see Acorn/Obama/New World Order conspiracy behind that corner but I don't think this is what you think it is. Companies regularly provide discounted or free services to selected customers for a variety of reasons. I work for an employer, for example, that manages some small business loans provided to low-credit small businesses. We don't make ANY money on them, and in fact we lose money on the booking and reporting of those loans, but we do it for positive community service publicity that you can't otherwise pay a marking firm for. Who ultimately pays for that community benefit? I suppose you could say a penny comes from each employee, another penny from each shareholder and a penny from management, which adds a penny to the cost of other financial good and services, but we do it because we think there's greater financial value on the back side. More-so with the Google deal, imagine that they'll not only gain positive local community service publicity, but they'll also get potential customers for their many other (for-fee) products and services, as well as secondary ad revenue and market insight. It's not taxation any more than a CEO's bonus or a new data center or brighter product labeling is a tax on you as a customer.