the only time i was "sponsored" was when I did my Nationwide Children's Hospital kids bike. I didn't even race but they liked my presentation enough to be on board. Granted I didn't get stuff free, but it was a steep discount on some things. This year though HookIt is a huuuuuuge step in the right direction. So many opportunities there for sponsorship. Don't expect anything free or massive discounts off the bat, but continue with the same company (ie GoPro) and your discounts will grow. For real sponsorship though, get a year under your belt and develop some results. Results aren't the only thing though, results don't get their company noticed (persay) be prepared to explain what YOU can do for THEM other than ride a bike in a circle. Don't be afraid to start the HookIt deal now - even trackday riders have the opportunity for some discounts. My sponsors below are a result of knowing people and representing their product (35Motorsports, GPtech) and HookIt. The RetroFit source was a neighbor of mine in college and gave me a free HID install on my streetbike as long as I rock their stickers on the streetbike as well as "nascar style" headlights on the track bike.