I have not owned a multi. I have, however, owned a brand new Ducati vs. a brand new BMW. (14 Hypermotard sp, 12 BMW s1000rr) Hands down BMW was a more enjoyable brand than Ducati. Customer support, warranty, how I was treated, communication, dealer support. All of it. If you're really on a new multi, I believe they're a fantastic product. What really impresses me about the Ducati brand is how smooth the motorcycle is. It's almost strange. They're still a twin, so on the low end they can get chuggy, but once in the mid range, they're like glass. Another quality I like is fit and finish. They truly are a high end manufacturer in this regard. Dealers I'd recommend for purchasing a Ducati: common wealth in Louisville. (They are very knowledgeable and pleasant to work with) motohio in Columbus (bought my s1000rr here, awesome dealer) Dealers I recommend staying away from: competition accessories (I bought my hyper from them, and have been extremely dissatisfied from both sales/delivery stand point, and service. Just awful). Iron pony (I only have used bike experience from them, but overall was very unprofessional.) I considered a multi at one point, but I'm holding off for now. If you get one, let me know how you like it. Sent from my iPhone using Tapatalk