Interesting article, if a little short of actual marketing facts. From "The Daily Mail" http://www.dailymail.co.uk/femail/article-2954676/As-sales-motorbikes-soar-women-60-whats-remarkable-rise-blue-rise-bikers.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490 Since turning 60, Christine Langton has been taken aback by the new group she’s fallen in with. There’s solid and fiery Ruby, quick little Rosie and flashy but reliable Annie. Now, Christine can barely believe she managed for so long without them all. But Ruby, Rosie and Annie aren’t kindred 60-something souls brought together by the WI or shared a love of bridge, they are — in order of appearance — a £3,500 Moto Guzzi Breva, a £2,750 Kawasaki ER6 and a £8,000 Triumph Thruxton 900. In other words: motorbikes — and fast ones at that. Christine, 64, a slim, blonde Harley Street practice manager, mother-of-three and grandmother-of-eight from London started motorcycling after her 60th birthday and hasn’t looked back. Grandma wants a Harley. Who knew?