Disclaimer: I am most assuredly NOT a fan of President Obama nor of Mr. Holder... The title of the video (and of the thread) "Brainwash people against guns" is disingenuous at best. I watched the video, and then watched it a second time to make sure: Nowhere does Mr. Holder suggest "brainwashing people against guns". The point he was trying to get across was that youths, and in particular male, urban youths (read black teenage males) think guns are "cool" due to what they see in "media/the entertainment industry" (rap videos, etc.) and was proposing that an effort be made to make them "uncool" to the target audience (black, teenage males). Yes, I would imagine that Messrs. Obama and Holder would like to whittle away if not entirely eviscerate the 2nd Ammendment, but this video (from 16 years ago) did not capture him saying anything of the sort. *** edit: NRA member, Ohio and Utah CHL licensee, and until the horrible smelting accident I may or may not have owned and used firearms...