I'd never been to the store before today, so I decided that I'd go see what it's all about. I definitely wasn't expecting a store of walmart like proportions, that's for sure. My "just looking around" trip ended with me buying a new leather jacket, new tinted shield for my helmet, scoped out some stuff for the gf, and could easily spend every nickel I have in that place. It's dangerous--I couldn't decide between two jackets, and I nearly bought them both, the price was that good. Obviously, they were in the closeout section, and the price is compared to the Alpinestars one I was looking at originally, but still... My new favorite store.