To do it properly you DON'T bracket, but actually shoot for proper exposure in each area ("spin the dial"). So trying to keep this simple, if we're talking 3 shots as an example you want your typical "0" exposure, you want one that more properly exposes shadows and one that more properly exposes highlights. Bracketing doesn't guarantee proper exposure in any outlying area. With bracketing you may be shooting -2, 0, +2 when you really want -1, 0, +2. I knew a guy who used HDR for real estate type photography. The guy was amazing, everything he shot looked real not over done. The cartoony stuff I'm not much of a fan of.