So many places I could go with this.... I'm a father of three daughters (3,13,17) and two sons, all are mixed. (I'm black, their mom's white) The complexion of the new dolls more closely resembles my daughters as does the hair texture. That being said.... Be a fucking adult parent. If you don't like what a toy represents, then don't spend your money on it! I never wanted my kids to think of guns as toys, so guess what, I never purchased or allowed them to play with toy guns until they spent time with me at the range and had a good understanding of what a gun is and does. That's called being a parent. Reinforces a negative image? Fuck, most of us have family that represents more of a negative image than anything you can purchase or see of TV. So, to my black (don't you fucking dare call me African American) friends out there that are having issues with this doll, spend more time instilling good moral values and self worth in your kids, and less time trying to be hood!