I'm going to get flamed up and down for this, but whatever. There's entire businesses set up for supporting the troops, supporting the military, all that stuff. It really seems like I can't walk 50 feet without someone trying to make me feel bad or tug on my heartstrings about supporting the troops by buying their widget or giving them money. I have an idea as to why you might feel like Desert Storm was the last time you felt that way, it might have something to do with Desert Shield/Storm was the first major prolonged military engagement of US troops since Vietnam, and the population collectively wanted to make sure we did it right this time, which, I believe, they did. The problem becomes that it never let up, as we had a lull through most of the 90's we were right back at it 9 years later, not the 20 that separated Vietnam and Gulf I. Because the "goodwill" never let up, you and I have more or less become desensitized to it, causing the older memories of when it was fresh and new (and actually grassroots) to be how we want to remember it. In short, "supporting the troops" is big business now, and not the unifying events we remember from decades past.