I think Honda's problem is that Honda Marketing keeps answering the questions that no one is asking. They tend to make bikes that are fun and well sorted, but less features than competition with higher prices. The results have been sales flops.
Ctx700, ctx1300, fury, nc700x, vfr1200, Rune, 8th gen interceptor, that black Batman scooter, Valkyrie, CBR650, etc, have all aged on showroom floors with deep discounts.
None of them are bad motorcycles. They just keep building bikes that Americans don't want.