I actually get this. The older V-Strom styling had too many sharp angles for my tastes (the new curves are great!) and although the V-Strom has a V-twin, not even the 1000 has the lumbering, big-iron rumble of a cruiser or the raw power of a sport bike or the insane suspension travel of a dirt bike or the penultimate comfort of a Goldwing. It's not the best bike to be "seen" on, not the best to smoke your friends on, get tickets and flirt with death on and not the best to scare grandmas with. Frankly it doesn't have the best curb-appeal, even with the new styling. But to me its character, its soul, opened up once I started using the bike for everything from commuting to errands to bombing along country roads to 2-up weekenders to camp-and-rides to mild off-road exploring. It is that multi-role competence which has a soul all its own, to me anyway. It's the experiences that bike allows me to have. I'd probably feel similarly about the Versys, FJ-09, Tiger 800 and F700GS (anything bigger is just too tall for me), but I don't fault anyone for not appreciating the same aspects. Heck, I'll freely admit that my '66 CB77 project isn't at all about utility - it's for the satisfaction of rescuing an old bike and sharing its vintage style. Some hipster vanity too I suppose. If I were looking all over again, I'd seriously consider the new DL1000 in red or tan, but not without riding the FJ-09 first. The F700GS is still too expensive for what you get, I think.