LOL, I don't get some of you.
- This is a niche vehicle, one that is supposed to be an ultimate factory offroad vehicle. This would be why they are selling these for so damn much money over a equivalent standard F150.
- Why are idiots comparing this to a "trophy" truck? These users aren't doing what people are doing to "trophy" trucks.
- Oh noes, they hit the bump stop. I've hit the bump stops hard in my unibody car with no damage. Many, many truck owners have hit their bump stops over jumps without damaging the frames of their plane-jane trucks as well. You don't hear of Jeep owners complaining about bent frames, and you know those guys abuse the shit out of their vehicles.
- If this was a regular F150 and had the same issue, Ford has a bit more of a leg to stand on. But this is their performance off-road truck. They advertise everywhere with running it hard, but then seem to only warranty it for basic on-road use.
- The damage is from a weak design in the frame. It just happes to be that you aren't pushing that weak design without running it hard. Why not just fix the design flaw, support your buyers, and make a GOOD reputation for the truck?
I think Kirk's examples are excellent and get the point across well. Yes, some people were damaging these things through abuse - others damaged them through offroad USE, but not necessarily abuse. The fact there is a flaw and a solution to the problem that should really be addressed.