A lot of the ST's that people are reading about in magazines etc are loaded press cars, pushing $30k. When you jump up to that price range, you're looking at a car with Nav, HIDs (not important to me, I'll retrofit if I decide I want them), heated full leather Recaro seats (again, hate leather), rear armrest LOL, ambient lighting, overhead console, heated exterior mirrors. If those things were important to me I would definitely be looking to spend a hair more to get into a low end luxury performance car.