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Target using "Ohio Riders" as a Google AdWords phrase


Casper

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I hope you're just kidding Ben... if you're posting this for the lulz ... then lul

if you're being legit I can explain how this happens and why there's absolutely nothing you can do about it ;)

Edited by Likwid
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It looks to be dynamic keyword insertion. They aren't really using that text in their ad, they are however, bidding on that keyword. (so i guess you can still feel honored).

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Forgot to mention, you can stop them too if you'd like...

Adwords trademark infringement request.

https://services.google.com/inquiry/aw_tmcomplaint

Ohio Riders isn't a trademark, and Google won't investigate any keyword usage, only trademarked terms in an actual ad itself.

ie. buying "nike" as a keyword is legal. Using "Nike" in an advertisement isn't.

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